Course 3 | 3 Sessions | Webinar Course
Online Marketing & Social
Networking
Thursday, July 16, 10:00 - 11:30 am
Thursday, July 30, 10:00 - 11:30 am
Thursday, August 13, 10:00 - 11:30 am
Thursday, July 16
Discovering Your Online
Audience
Conversations
have been happening on the web. People are talking about your organization and
the things important to you - even if you're not a part of it. In this session
you'll learn how to track down those conversations, listen and begin to
participate. We'll look at specific tools and tactics to help get you started,
and build social media capacity in your organization, in both rural and urban
settings.
Thursday, July 30
Thinking
Strategically about the Shiny New Toys
Facebook
and Twitter are all the rage and every day new tools and choices launch on the
web. While many tools are 'free', developing competence and
capacity using them takes time - perhaps your most valuable resource. Here are
some best practice tips to help your team think strategically, and maximize
your organization's social media efforts in both rural and urban settings.
Thursday, August 13
Inside Facebook
Facebook
has blossomed from the hang-out of choice for college students, to the fastest
growing social network for older generations. Facebook has also embraced
organizational presences with new features and functionality. We'll look at
specifics, how to navigate facebook, and some case studies of effective use.
We'll also look at a balanced social media tool investment strategy that
doesn't put all of your assets into a single and often fickle "social
media du jour basket".
Cost: $25 for NYS ARTS Members | $35 for Non-Members
Don't miss this great opportunity - Register & Pay Today
Meet the Instructor
Rebecca Krause-Hardie is a consultant, project manager and partner in AudienceWorks, helping
organizations use new media effectively. She has over 30 years of experience in new media,
business, accounting, finance, and management, with a proven ability to get the job done.
She has had a varied and diverse career beginning as 2nd horn in the Phoenix Symphony upon
graduation from the Juilliard School. She has been the Orchestra Manager of the Detroit
Symphony and Dir. of New Media for the League of American Orchestras in which capacity she
developed national technology initiatives for the orchestra field.
She was the Chief Financial Officer of the Voyager Company and Criterion Collection, pioneers
and leaders in the field of interactive media exploration. Previously she produced and developed
30 classical music (enhanced CD’s) CD-ROMs for Music Pen Inc. that featured audio records
with synced (and printable) full orchestral scores.
She writes about performing arts and new media at her blog arts.typepad.com as well as for
ArtsReach and Polyphonic.
