Webinar: Your Web Presence - July 11th at 7:30 pm

In 2007, every indie artist needs their own their own website.  Sounds simple enough, but what should YOUR website have on it?  Like everything you do to promote your music, your website should be aligned with your goals as an artist.  In this webinar, we'll talk about what content your website should have, making sure your site is visible to Google and other search engines, techniques for establishing lasting connections with your fans, and why owning your own domain name is so vital.

Assignment:

Based on the learnings from the webinar, describe one tangible improvement you will make to your website.  It could be in the area of search engine optimization, fan incentives, or any other area.

Resources:

7 Tips for Marketing your Music Online by Julie Blake http://www.iwantmorefans.musicbizwebsitepro.com/f/7WaystoGetMoreFansandSellMoreMusicByJulieBlake.pdf

Search Engine Optimization for Band Websites
http://onlinemusicmarketing.com/2006/10/episode-05-search-engine-optimization.html

"Bones" Myspace Story
http://www.mi2n.com/press.php3?press_nb=95042

Sex, Drugs and Updating Your Blog: Jonathan Coulton
http://www.nytimes.com/2007/05/13/magazine/13audience-t.html?ex=1336708800&en=1d5b4728dc04dc8d&ei=5090&partner=rssuserland&emc=rss

20 Things You Must Know About Music Online
http://newmusicstrategies.com/ebook/

Bio

Jay Moonah has been an active member of the independent music scene for 20 years. He is a songwriter and musician, and currently a member of the Toronto bands Uncle Seth (http://musicface.com/uncleseth/) and The McFlies (http://mcflies.com/). He is the host of the Online Music Marketing podcast and blog (http://onlinemusicmarketing.com/) where he covers music promotion through social media and virtual worlds such as Second Life.  Jay is also an Internet technology consultant and trainer with almost 15 years professional experience. He has held staff and teaching positions with a number of Canada's major online institutions, including University of Toronto, Ryerson University & the Canadian Broadcasting corporation (CBC).  Jay is currently the Digital Information Strategist with the new media agency 58Ninety (http://www.58ninety.com/)

Jay has been invited to speak at many conferences and events, including Canadian Music Week, North By Northeast, PodCamp, and the CANARIE Canadian National E-learning Workshop.  He is also a board member and secretary of the The Matt Osborne Musicians Trust Fund, a fund created in memory of singer/songwriter Matt Osborne to support young and aspiring musicians.