Course 3 | Online Marketing & Social Networking

Course 3 | 3 Sessions | Webinar Course
Online Marketing & Social Networking

These 3 sessions will give the novice a good introduction to approaching social media, and will help the more experienced arts leader to use social media more strategically and effectively.

Instructor: Rebecca Krause-Hardie

Dates
Thursday, July 16,  10:00 - 11:30 am
Thursday, July 30, 10:00 - 11:30 am
Thursday, August 13,  10:00 - 11:30 am

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Thursday, July 16
Discovering Your Online Audience
Conversations have been happening on the web. People are talking about your organization and the things important to you - even if you're not a part of it. In this session you'll learn how to track down those conversations, listen and begin to participate. We'll look at specific tools and tactics to help get you started, and build social media capacity in your organization, in both rural and urban settings.

Thursday, July 30
Thinking Strategically about the Shiny New Toys
Facebook and Twitter are all the rage and every day new tools and choices launch on the web.  While many tools are 'free', developing competence and capacity using them takes time - perhaps your most valuable resource. Here are some best practice tips to help your team think strategically, and maximize your organization's social media efforts in both rural and urban settings.

Thursday, August 13
Inside Facebook
Facebook has blossomed from the hang-out of choice for college students, to the fastest growing social network for older generations. Facebook has also embraced organizational presences with new features and functionality. We'll look at specifics, how to navigate facebook, and some case studies of effective use. We'll also look at a balanced social media tool investment strategy that doesn't put all of your assets into a single and often fickle "social media du jour basket".

Cost: $25 for NYS ARTS Members | $35 for Non-Members
Don't miss this great opportunity - Register & Pay Today

Meet the Instructor

Rebecca Krause-Hardie is a consultant, project manager and partner in AudienceWorks, helping
organizations use new media effectively. She has over 30 years of experience in new media,
business, accounting, finance, and management, with a proven ability to get the job done.
She has had a varied and diverse career beginning as 2nd horn in the Phoenix Symphony upon
graduation from the Juilliard School. She has been the Orchestra Manager of the Detroit
Symphony and Dir. of New Media for the League of American Orchestras in which capacity she
developed national technology initiatives for the orchestra field.
She was the Chief Financial Officer of the Voyager Company and Criterion Collection, pioneers
and leaders in the field of interactive media exploration. Previously she produced and developed
30 classical music (enhanced CD’s) CD-ROMs for Music Pen Inc. that featured audio records
with synced (and printable) full orchestral scores.
She writes about performing arts and new media at her blog arts.typepad.com as well as for
ArtsReach and Polyphonic.